When responding to any social media crisis, you need to first understand and appreciate the importance of safeguarding your reputation. Secondly you need to know what measures to take to achieve your stated aims. According to SocialMedia Examiner‘s comprehensive list of facts and strategies of responding to social media crisis, most executives rank reputation ranks as the number 1 strategic risk. When it comes to online conversations, it is important to understand that anyone’s voice can be heard in social media and companies often experience bigger challenges than individuals. The other fact to remember is the idea that bad news travels faster than good news.
Companies often use different strategies to deal with reputation management problems. However, to develop a successful reputation management strategy, you need to build building a plan and make sure shared standards are maintained across the company operations. These policies can be instigated by ensuring uniform customer relations, quality standards, utilizing an online reputation company like reputation.com privacy standards, human relations and safety standards among others. Every member of the team must understand and comply with these policies to prepare the company for any undesirable eventuality. According to SocialMedia Examiner, when crisis strikes, companies need implement the following crisis management actions to protect their reputation:
• Act fast before anyone else
• Take charge of the situation
• Handle the reality by dealing with the real facts
• Involve the Nay-sayers in the process
• Spread the word using all means of communication to avoid misconceptions
• Encourage positive dialogue through online forums
• Stay true to your word
There are a lot of greedy people in the world. There are people who would take everything that others have given the opportunity. Many have made their career doing precisely this. They have risen to fame on the back of corruption and theft. They have spent their lives taking advantage of the weak and the helpless. If you have ever listened to Bernie Sanders, you will recall that he spends a lot of time targeting these individuals. He is quite right that there is a lot of greed and corruption. But, In this video, Thor Halvorssen argues that socialism will only make things worse.
The reason that socialism has so quickly overtaken the masses is that people only see the potential benefits. They see that poor people will get a little extra money and tax benefits, but they do not see the history of corruption in socialism. Thor Halvorssen has first-hand experience with socialism. Unfortunately, that experience with socialism has had devastating impacts on his family. He recounted how his parents were imprisoned and murdered and his cousin is currently a political prisoner. Socialism quite literally ruined his life. This is not theoretical. He is not talking about what might happen. He is testifying to the actual history of socialism.
The “Lesser Evil”
According to Buzzfeed, Halvorssen is drastically and vehemently opposed to the doctrines of socialism. However, he is even more opposed to the presidential campaigns of Donald Trump and Hillary Clinton. He suggested that they have made alliances with people who are clearly immoral simply so that they could have money for their campaigns or to win over voters. As terrifying of an alternative as socialism may be, Halvorssen thinks that it is not nearly as terrifying as the prospect of either of these individuals coming in to office. That is why he has given his full support to Bernie Sanders (which may sound odd, since Sanders is campaigning on socialism). Not only is he giving him his support, but Halvorssen has also made the largest allowable donation to the Bernie Sanders campaign, all to stop Donald Trump and Hillary Clinton.
More about Halvorssen here: