Chris Burch is a man of many trades, a renowned entrepreneur, hotelier and a philanthropist. His success in the different endeavors is an epitome of his branding and marketing capabilities. Chris has interests in a wide array of areas including technology, finance, hospitality, and apparel as well as consumer products under the auspices of over fifty companies. His career in business spanning about forty years can be traced back to his college years. Together with his brother, Chris launched a company known as Eagle’s Eye apparel. The company was mainly involved in the sale of woolen women’s sweaters with preppy embroidery portions. The business spread to other colleges and further into the mainstream market. The company which was started with a meager $2000 was eventually sold for over $60 million. The venture sharpened his ability to produce and effectively market products to consumers. More to read on bjtonline.com.
Chris Burch’s has developed a unique approach to building lasting brands. It is anchored on innovation, creativity, long-term visioning, credible financial management, and impact. He is also credited with propelling the success of C. Wonder, a fashion label dealing in apparel and home decor items owned by his former wife, Tory. His superb abilities have also been exhibited by his investment in the new Nihi Sumba Resort.
Chris purchased a little-known resort on the remote island of Sumba, Indonesia. The resort was formerly owned by a couple, Claude and Petra Graves, who had moved to the island in the late 1980s. The enterprise performed dismally owing to the inherent social and economic challenges facing the island’s residents. Chris spent about $30 million in renovations and revival of the five-star resort. He brought James McBride, a renowned marketer, to guide the reopening as a managing partner. In fact, McBride had been sent by Chris to scout the property before its purchase. He has been instrumental in developing the resort’s concept and marketing it as a brand in the global scene. For an overview of his diverse investment, click crunchbase.com.
The hotel remains a surfing paradise having retained its private surf wave to avoid overcrowding. Nihi Sumba Resort shot the international scene about one year after reopening having topped the Travel & Leisure’s list of the 100 best hotels in the world. Check businessinsider.com. It has also been recognized by other international publications, such as Condé Nast Traveler and the Telegraph. Also, the Chris Burch and McBride remain committed to supporting the local communities through the Sumba Foundation and employment. Related article on forbes.com.
A must-read interview of him on http://interview.net/chris-burch-of-burch-creative-capital/