Desiree Perez: Roc Nation’s Most Respected Executive

The Roc Nation brand has been rising steadily through the ranks of importance in the music industry particularly after many of the top artists in the world placed their music solely on the Tidal music streaming platform from the company. Getting to the top of the entertainment industry and staying there are two difficult things to do and cannot be achieved without an impressive team of executives; at times of both difficulty and strength, Roc Nation founder Shawn “Jay-Z” Carter turns to executive Desiree Perez to handle the most important tasks at the decade-old entertainment business.

Desiree Perez may not have a name one would know unless you have an interest in the inner workings of the media and entertainment industry but, rest assured, the majority of those working in this sector know who Desiree Perez is. Hailing from a family headed by a Las Vegas nightclub owner it would seem a perfect fit for Desiree Perez to become a leading figure in the music industry through her close business ties to rapper Jay-Z. After spending two decades working with the hip-hop legend, Desiree Perez has recently been honored with an entry on a list of the most influential female executives in the music industry.

Despite being linked to the music business, Perez has not limited herself to playing a role in this sector and actively participates in almost every area of the Roc Nation business. After the Tidal music streaming platform was announced to be looking for an investor it was Desiree Perez who was given the task of sourcing good candidates and eventually creating the $200 million deal with Sprint signed in 2017; Perez was also given the responsibility of negotiating with the Universal Music Group to create a new music publishing deal to add to the success currently enjoyed by Roc Nation.

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