The California has been hit by a series of winters that have threatened the existence of snow. The ski businesses are worried about the possible effects on their business. If snow will melt away, their businesses may have to come up with new ways of either making snow or simple getting other operations. This is in an effort to avoid the effects of reduced profitability and subsequently, the stability of the companies.
Andy Wirth is the CEO of Squaw Valley Ski Holdings. The company is situated in Olympic Valley in California. Over the past period, the changing weather patterns have posed a challenge to the firm and they have decided to come up with measures to deal with the problem.
In an interview in KRCW radio, Andy explain at length the challenges they face and how they are curbing the adverse effects of El Nino winters. In the program “Press Play with Madeleine Brand”, Andy explains that their business is not hard hit as people would like to speculate. He says their resort is fully booked for the coming summer. It indicates that most people are not only coming for skiing but other activities too.
After listening to the interview in KRCW, I learnt that the resort has over 6,000 square meters of ski and they have still have over 4,000 available. Andy affirms that they have tried to keep the business afloat by managing the situation and offering strategic objectives. Learn more about Andy Wirth: http://www.bloomberg.com/research/stocks/private/person.asp?personId=36030954&privcapId=7911768
They have partnered with the University of California in a scientific research on the possibility of making snow for the business. In fact, asked about the future of the firm in the next 20 years, he points out that the future is on making snow. However, he insists that they will tailor the business according to what the weather presents. If the weather is unfavorable, they will come up with other courses of business that will keep the business afloat.
He was asked an interesting question which wanted to know whether he was prepared for such cases from the onset. The question was specific as it referred to the unforeseen weather conditions.
In his reply, Andy Wirth is confident and goes ahead to explain that he previously worked in places that he had to deal with weather changes. In Mexico, he dealt with fire companies that would always face challenges when the climate changed.
Andy Wirth is the President of Squaw Valley Ski Holdings. Since 2010, he has raised the business through a tough time that closely relates to climate change.
Also, he leads marketing and sales and had been able to put the business in the global market. His skills and ability to foresee the future needs of the market are unmatched.