Roc Nation’s Executive, Desiree Perez

Desire Perez, popularly known as Des Perez has been an executive in Roc Nation since 2009 and is largely involved in various sectors in the business. She also took part in a Samsung deal alongside Rihanna. Desire Perez was brought up in New York by her two parents.

By far, she is essentially one of Roc Nation’s most important executive members with a vast experience that not even Cookie’s empire can beat. She plays a vital role in the succession of Roc Nation and she has outstanding negotiation skills as well. She solely has contributed to the success of various contracts such as that of Rihanna and Samsung which could not have been in play without her skillful negotiation and more

De Perez is certainly qualified for such an important position and she is a major part of a collective that manages Roc Nation’s entire operations. Her phenomenal job has foreseen the growth of certain businesses and her force is one to reckon with when it comes to the determination for success. Des simply never leaves anything to chance and she ensures that every move she makes is certain to bring a positive impact.

Her vast experience in this business has adorned her with necessary skills to clearly know where the strengths and weaknesses lie. Her success is most of the time definite thus she is trusted by artists such as even Rihanna to manage their activities. Also, from various reports the Tidal App has added more than a million trial members and many sources point this success towards Des Perez.

Perez is certainly an iron lady and due to the fact that she owns several of her own businesses, she really knows the right way to finalize deals. How she does it, only she can tell but she is undoubtedly the right mindset that will contribute to the advancement of the Tidal business.

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