Honey Birdette is a well known lingerie brand that originated in Australia. They became the first lingerie shop to open up in Australia. They have about 55 stores in Australia. It doesn’t stop there. Plans are being made to go from 3 retail stores to 40 in the United States by the end of 2018. After launching a US website, the brand experienced an increase of 374% in online sales from the US in just a year.
According to the article entitled “The Industry London,” their mission is to enhance the customer’s experience. In order to accomplish that, they are doing faster delivery, no hassle with returns, and expanding their selection for the customer. They also offer free shipping for orders over $50. They have 10 more stores lined up to open in the UK. They also have an eye on opening in Europe.
Honey Birdette was founded in 2006 by Eloise Monaghan and Janelle Barboza. They started their own lingerie boutique because they were tired of not being able to find sexy things to wear and high end bedroom accessories. They do not only sell lingerie. They also have adult toys and things to make your bedroom look glamorous. They had a goal to provide products for women that would give their bedroom a sense of sensuality.
The Honey Birdette boutiques were made to be a flirty and upscale place for women to escape the stresses of life and pamper themselves. They even have champagne for their customers. They want to create more than a shopping experience but more of a sense of belonging.